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This guide offers comprehensive strategies for setting coaching prices. It explores various pricing models—hourly, retainer, and package—highlighting their advantages and disadvantages. The guide emphasizes the importance of aligning prices with the value delivered and suggests several pricing strategies, including penetration, necessity, and premium pricing. Key factors to consider, such as income goals, target audience, and expertise, are discussed, along with the decision of whether or not to publicly list prices. Finally, it introduces the Desire-Solution-Package (DSP) framework for designing effective coaching packages and building confidence in pricing.
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